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How to build a Marketplace

Andrew Chen who works on growth at Uber wrote an interesting essay on how to build a marketplace. He talks about how to own a niche, the way Airbnb, Uber and Craigslist did it and then grow from there. He identifies 4 ways to make the leap from being a big fish in a small pond to being an even bigger fish in a big pond. 

  1. Expand into new geographic markets
  2. Add new products and price points
  3. Decrease friction from signup to successful transaction
  4. Grow supply + demand stickiness

All in all it's a very interesting article with some nice insights from Andrew. Check it out

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